Indonesia, in the major shift of digital culture transformation
I was joining the discussion series held by the Indonesian Student Association of QUT on Saturday 19 th March 2016 and saw couple of Indonesian advertising (ads) presented by one of the speaker. The topic for the discussion was Digital Culture. The presenters were two senior researchers from a university in Queensland, Australia. One of them was describing their studies about the participatory media, and another speaker presented her study about Indonesian digital cultures. The speaker highlighted how the commercial television ads have influenced every day’s life of Indonesian step in to digital culture. But, instead of seeing their influences, for me personally I feel so amazed to see how massive and variety of television ads in the country. I don’t say that I haven’t seen them but seeing them here brought by foreigners than I began to start that feeling. Most Indonesian who lives in the country might not put so much attention to it. Because it’s part of local’s day-to-day...